Amanda Widegren - Product Designer & Digital Creative

Amanda Widegren

Product Designer, Design Engineer in training, Digital Artist

I'm Amanda, a Product Designer and Digital Creative based in Stockholm. I like building things that are technically challenging and I like doing it with people! I'm a systems thinker who likes to break the system a little, a team person who works well on my own, and someone who does their best work moving between the big picture and the details. I'm curious and have to explore new things, which is why I build cyber art installations and experimental tech on the side :)

I'm Amanda, a Product Designer and Digital Creative based in Stockholm. I like building things that are innovative or technically challenging and I like doing it with people! I'm a systems thinker who likes to break the system a little, a team person who works well on my own, and someone who does their best work moving between the big picture and the details. I'm always exploring and experimenting with new things, which is why I also build cyber art installations and experimental tech on the side :)

STUDY

I hold an Associate of Arts degree in Visual Communications from the Fashion Institute of Design & Merchandising

in Los Angeles (2015). I later studied Programming for Artists and Animation at Konstfack

(2019/2024), and AI & Prompt Engineering for UX/UI Designers at Stockholm Technical Institute

(2025).

EXPERIENCE

For 10+ years, I've designed digital products in complex, regulated spaces. At Fondo, I was the sole designer through a full B2C to API-driven B2B platform pivot, building design systems and shaping complex investment flows. At Swedbank, I shaped the bank's first digital savings advisory, figuring out how to make regulated financial flows work for real people and later initiating a cross-functional effort to rethink the advisory's visual design and tone of voice. Before that, I worked on AI-driven insurance products at Greater Than and consulted across finance and SaaS at HiQ. Alongside product work, I make experimental art and creative tech for events and cultural spaces. I co-founded Klubb Kaprifol, an underground techno collective in Stockholm, and built Unicode Camgirl, a live performance piece that encrypts participants into Unicode in real time. I'm interested in how interfaces shape people and what happens when you intervene in systems we take for granted, and I'm vibe-coding my way into deeper technical skills through these projects. Also, 50M+ views worth of GIFs on Giphy :)