My work spans early-stage ideas and technically complex products, from consumer-facing apps to API-driven platforms, including AI-powered products, digital advisory flows, and B2B infrastructure. I lead design from concept to launch, shaping product direction, visual identity, and interaction design while navigating business and technical constraints such as scale, regulation, and emerging technology. Alongside professional work, I create experimental installations and digital art for festivals, brands, and cultural spaces. I explore interaction design, motion, generative visuals - and yes, lots of GIFs! I'm expanding into creative coding through these projects, learning by building interactive prototypes and vibe-coding my way into deeper technical skills.